Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination; to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives advertisers the ability to customize, resonate with unique audiences, and inspire brand engagement.
WHERE DO PEOPLE ENCOUNTER DIGITAL AUDIO ADVERTISING?
Audio advertising formats offer marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time.
Desktop
68%
Mobile
78%
Smart Speaker
38%
eMarketer, 2022
AUDIO AD TYPES
Audio advertising offers a way for users to consume media as actively or passively as they please. Ads can be pure audio or can also have a companion ad as an added visual.
Audio Ads
All sound; no visuals. Typically 15-, or 30-60 seconds in length with a voiceover.
Companion Ads
Sound paired with a visual. Gives users a place to click to engage further with the brand/product.
WHY AUDIO ADVERTISING?
Audio ads help advertisiers share their voice with audiences.
Decrease Cost & Time
Reach target audiences at less cost, with fewer resources and production time, compared to other media types.
Enhance Brand Safety
Access quality inventory, non-skippable ads, and in-app listening to diminish fraudulent activity.
Lift Purchase Intent
Create a deeper level of engagement by providing a personal audio experience that drives key advertising metrics.
Track Results Quickly
Analyze audio ad metrics daily and implement optimizations quickly and accurately.
Reach a Unique Audience
Extend messaging to a growing audience of users that are highly focused on their selected content of choice, in-home, and on-the-go.
Meeting the challenges of emerging markets to maximize your profits.
