Mobile Advertising appears on mobile devices, smartphones, and tablets with wireless connections—it can look like SMS text message ads, banner ads, or videos that appear embedded on mobile websites, in-apps, or games. Highly targeted, mobile advertising allows advertisers to provide personalized content to their desired audience, based on individuals’ location, browsing, and buying habits.
MOBILE AD FORMATS
Navtive Ads
Comprised of in-feed ads, branded content ads, and content recommendation ads. Mobile native ad formats mimic the form, function, and feel of other mobile content.
Banner Ads
Rectangular ad units that can be static or animated. Mobile banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user’s session.
Rich Media Ads
Interactive, dynamic ads that engage with users in creative ways to generate high click-throughs and conversions.
Video Ads
Videos that play while a user opens or interacts with a mobile application. Mobile video ads offer a higher level of user engagement.
Interstitial Ads
Full-screen placements between standard interactions in the user experience of a website, app, or game.
AUDIENCE TARGETING TACTICS FOR MOBILE ADVERTISING
Mobile Retargeting
Reach consumers effectively. Connect with a consumer who has visited your website or app and drive them to purchase.
Cross-Device Targeting
Find audiences across screens. Get a sense of cross-screen attribution and where customers are connecting with your brand/product.
Mobile Location Targeting
Leverage location and site visit data. Use powerful location data to drive consumers to shop online and in-store.
WHY MOBILE ADVERTISING?
The core differentiator is that advertisers can reach audiences in a space that is quite literally mobile (on their person) and travels with them to many different environments, in a way that other devices do not.
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