Connected TV (CTV), is a smart TV, smartphone, desktop, tablet or any device that is connected to the internet and facilitates the delivery of streaming video content.
A CTV connects to the internet through built-in capabilities or an external “over-the-top” (OTT) device that enables a standard TV set to become a Connected TV.
A :15 to :30 video ad is similar to a pre-roll ad on desktop, laptop or smartphone, but the user experience is comparable to traditional TV.
Video advertising on Connected TV occurs during the in-app experience. Ex: When a Connected TV user opens an app to watch an episode of The Lone Ranger, a video ad would play prior to or during the content.
Connected TV devices have seen an incredible surge in popularity, with a massive 164 million U.S users taking advantage of the video content available – making CTV advertising ready to dominate traditional television as brands and advertisers look for new ways to engage audiences!
PRIMARY AUDIENCE TYPES
Cord-Cutters
A person or group who has canceled, or cut, their traditional TV service over cable or satellite and switched to an internet-based streaming service.
Cord-Nevers
A person or group who has never subscribed to a traditional TV service and receives all content solely through an internet-based streaming service.
WHAT’S THE CTV DIFFERENCE FOR ADVERTISERS?
Connected TV is more convenient, has premium programming, and is a cost-effective way to reach a TV audience.
Create Impact
Develop a well-rounded marketing plan that includes traditional TV benefits, coupled with the precision of digital—with Basis.
Make Data-Driven Decisions
Take advantage of better metrics (i.e., video completion rate, impressions delivered, unique device reach, etc.) and real-time reporting.
Expand Reach
Find unique audiences and access premium brand inventory with Basis’ best-in-class Private Marketplace (PMP) library.
Minimize Waste
Focus ad spend on audience segments that matter—reach desired groups with Basis’ broad targeting capabilities.
