Retargeting is a form of online advertising that uses data to re-engage potential leads or customers who leave your website without converting. Retargeting ads are designed to help advertisers reach visitors who don’t convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic, and conversion rates.
HOW DOES RETARGETING ADVERTISING WORK?
Website Visit
A potential customer visits your website to learn more about a product or service.
Retargeting in Action
Later, they start to see other ads on other websites they visit.
Closing the Deal
You’ve caught their eye—they return to your website ready to take action.
RETARGETING ADVERTISING LEAVES AN IMPRESSION
For most websites, on average, only 2% of web traffic converts on the first visit. Retargeting ads are designed to help advertisers and brands reach the 98% of visitors who don’t convert right away (Monetate, 2020).
Reach
98%
BENEFITS OF RETARGETING ADVERTISING
It’s rare for a visitor to convert on their first website visit. Retargeting ads provide multiple opportunities to make an impression.
Increase Brand Exposure
Serve ads strategically, to achieve greater impact and help customers move through the marketing funnel quickly.
Reach the Right Audience
Focus ad spend only on customers that have expressed interest and are more likely to convert.
Improve Cost Effectiveness
Reach customers who have already been to your website at least once and are all that much closer to taking action.
Meeting the challenges of emerging markets to maximize your profits.
